Zara Case IT for Fast Fashion Study Example | Topics and Well Written Essays - 1000 words

Zara IT for warm Fashion - Case Study ExampleFrom this paper it is clear that information technology has enabled Zara to disrupt live technology applied in the clothing retail industry by other companies such as Inditex. Zara applies point on cut-rate sale (POS) to serve its client instead of normal tallying of intersection points at the counter. Zara switched DOS operational system to mouse technique in order to speed up its transaction at the counter. This betterment made Zara compete other exiting companies such Gap, H&M, and Inditex among other clothing companies. The idea was to penetrate the food marketplace using a technology, which was not existing. Largely, Zara was able to serve clients in markets, which had competitors.This study highlights thatZara was able to acquire more(prenominal) customers in a flooded market. Introduction of unique technology outweigh the preexisting technology frankincense reducing efficiency of the technology in comparison to the modern t echnology. For instance, introduction of point on sale operating system influenced the speed of completing transactions at the counter. Its application influences the number of clients willing to corrupt fruit from the store because many clients would like to spare time. Disruptive companies introduce products, which increase efficiency and effectiveness. draw on sale is effective because it interpret the price of the product at a glance. It redeems time because it peck handle many clients at very short time. Uniqueness in product delivery commonly influences consumer behavior in the market.... Point on sale is effective because it interpret the price of the product at a glance. It redeems time because it can handle many clients at very short time. Uniqueness in product delivery usually influences consumer behavior in the market. Queuing in a giving store such as Zara is hectic because of large volume of clients served. Efficiency of the service provided would influence client s to buy products from the store. Apparel effort Model Gap spends much gold on advertisement because its products do not command large market share or influence. The objective of advertising is to create awareness about the existence of the product in the market and to influence consumers to buy the products (Businessweek. 2007). Gap takes long before introducing new apparel in the market. The month of August dominates the period when Gap introduced its product in the market. Gap primarily manufactures its goods in San Francisco, unite States (Engler, 2004). Gap primary sources of risk in manufacturing include delay in logistics, which influences the time a product arrives in the market. The company risks introducing out of fashion products because of the shipping time. Fashion influences retailing of clothing apparel. Gap makes money by selling its products in various markets. Gap competitive advantage is production of anti-sweat products, which many clients be to like. Zara cu stomer characteristics Zaras customer characteristic consists of you people who are quick to respond to fashions in the market (Inditex 2011). Age influence demand and taste for products. Zara directs its product to young people who dwell in cities. metropolis dwellers like responding to change in fashion by buying new products introduced. This consumer behavior has influenced